Vice President, Communications

Description

Hi, We’re AppFolio.

We’re innovators, change-makers, and collaborators. We’re more than just a software company — we’re a cloud-based powerhouse that creates products to make our customers’ lives easier. We’re revolutionizing the way people do business, and we want your ideas, your enthusiasm, and your passion to help us keep on innovating.

We love where we work, and you can, too.

Who Are We Looking For?

VP Communications:

The mission of AppFolio’s VP Communications is to lead the strategy and execution of a wide range of robust communications and experiences to support our business strategy, evolve AppFolio’s brand image, and nurture our culture.

This role reports into GM, Growth & Chief Strategy Officer

What you will be doing:

• Create strategic corporate internal and external communications plan that amplify the APPF brand and business growth aligned with the priorities of the Company and CEO
• Create APPF Factsheets and operate APPF “Newsroom” press-friendly page with links to press releases, AppFolio Facts, leadership bios, approved headshots, official logos, and Comms Team contact information
• Dramatically elevate AppFolio’s corporate brand image and credibility - inspiring confidence with employees, customers, and stakeholders.
• Conceptualize and shape the internal and external “brands” of our CEO and Leadership team. Executive Activation.
• Improve our Financial Communications to investors and BoD audiences to convey the strategy narrative and quarterly financial performance
• Refresh AppFolio's executive communications strategy and deploy media relations, thought leadership, and executive communications with employees, to ignite employee (and candidate) excitement about AppFolio as an attractive and fast-growing great place to work.
• Enable creative internal communications strategy and programs that foster employee connection, alignment, and satisfaction ultimately to drive business and growth goals.
• Build and lead a high performing communications team
  
  

Core Competencies:

• Strategic thinking: Ability to develop and adjust communications strategy to address movements in the market and business. Inspires imagination by creating a coherent vision out of messy issues. Able to lead with a clear, compelling vision for the Communications team.
• Communication: Speaks and writes clearly, taking complex and sensitive ideas and matters and translating them into visually and compelling storylines. Provides timely communications with all stakeholders and effectively “manages up.”
• Leadership: Encourages and empowers a performance-driven culture of high standards in a team of disciplined, highly motivated, and enthusiastic employees.
• Creative Thinker: Encourages and motivates the team to think outside the box to use creative energy to impact business outcomes.
• Judgment: Demonstrates excellent judgment on a wide range of matters in a way that consistently builds trust and confidence
• Integrity: demonstrates the highest level of integrity in all decisions and interactions
• Learning: Stays up to date on regulations that affect the business
• Temperament: Shows the appropriate temperament when dealing with complex, sensitive, and perilous subjects
• Consultative: Able to solve complex issues with various stakeholders and collaborators. Provide strategic counsel in meetings with senior leadership.
• Entrepreneurial: Excited and curious about the unknown, treats the business as their own, thrives, and challenges the team to constantly evolve.
• Goal Orientation: Can make short-term decisions with long-term goals in mind
  
  

Cultural:

• Hiring & Developing People: Hires the best and understands the value of building a strong team. A people builder who provides challenges and stretch goals to develop, coach, and motivate a high-performing team. Holds their team accountable to high standards of excellence.
• Simpler is Better: Empowering teams to solve business problems. Spends their time and focuses the team on the critical few actions that are most important. Can eliminate roadblocks and demonstrate the availability to say “no”.
• Innovative: Generates and brings others’ new and creative ideas forward.
• Listening to Customers is in Our DNA: Elevates the customer experience in all decision making.
  
  

Our Story

AppFolio (NASDAQ: APPF) was founded in 2006 with the mission to revolutionize vertical industry businesses by providing great software and service. Our easy-to-use, cloud-based software helps our customers more effectively market, manage, and grow their businesses. Our software solutions exist in the real estate vertical, including AppFolio Property Manager and AppFolio Investment Management.

To find out more about what AppFolio has to offer, check out appfolioinc.com/careers.

Statement of Equal Opportunity

At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.