Staff Data Analyst - Market Intelligence & Strategy

Description

Hi, We’re AppFolio.

We’re innovators, changemakers, and collaborators. We’re more than just a software company — we’re a cloud-based powerhouse that creates products to make our customers’ lives easier. We’re revolutionizing the way people do business, and we want your ideas, your enthusiasm, and your passion to help us keep on innovating.

We love where we work, and you can, too.

Who Are We Looking For?

A thought leader and change maker who will directly inform and influence strategy, acting as an internal expert on Real Estate Market Metrics. This Staff Data Analyst will be an active partner to senior leadership, analyzing and identifying growth and optimization opportunities to guide decisions related to product and service positioning and expansion in the market. They will own the design, construction, and stewardship of AppFolio’s Market Metrics modeling and data assets for current and future RE markets and segments of interest.

What You’ll Do

• Design the future state of how the business sizes and segments the market and align cross-functional teams around updated methodologies.
• Uplevel the understanding of the market through insights and analysis of best practices by acting as a leader in this space.
• Be a key partner in formulating the strategy around go-to-market initiatives and market validation studies with data and analytics.
• Be a thought leader across the business educating key stakeholders on Market metrics and ensuring learnings translate into business operations.
• Present findings to executive leadership and large internal audiences to align key internal stakeholders on the state of the market and key opportunities.
• Support with any publicly facing visualizations and analysis for positioning AppFolio as an industry leader in RE market intelligence.
• Own and execute property management industry surveys to explore decision-maker habits in the space.
• Understand, articulate, and communicate the competitive dynamics that explain the switching rates and dominant positions of head-to-head competitors.
• Partner closely with the data team to establish new data models and lead projects implementing new data assets in production databases.
• Ensure best practices in data stewardship are in place on all new data assets.
  
  

What We’re Looking For

Strategic thinking - Ability to connect high-level business strategy down to operating teams in a top-down and bottom-up way, and serve as a strategic advisor to senior leaders citing analytics-backed insight.

Advanced Business acumen – Has a deep understanding of how businesses work and is knowledgeable in SaaS vertical practices, trends, and technology. Applies the right financial, customer, and product metrics, strategy, and market knowledge to make sound business decisions.

Data Analytics skills – able to identify, measure, model, and impact the important metrics needed to manage and monitor the Screening business. Additionally able to build Tableau dashboards, launch exploratory analyses, and have familiarity with applied statistics such as clustering models, A/B testing, etc.

Creative problem solving - able to use creativity and curiosity as tools to pick apart any problem, producing a solution that is relevant and realistic

Entrepreneurship / Agility - Skilled at stepping into ambiguous situations, challenging the status quo with comfort, and possessing exceptional problem-solving skills to act and lead through change. Knows when to shift gears and can make the right trade-offs to drive business results.

Cross-Functional Knowledge - Navigates across verticals and functions and understands how each department contributes to our mission. Able to build relationships and quickly establish trust with others to make things happen. Brings teams and people together to accomplish important things.

Must-Haves

• Education and Experience
• MBA or Masters's Degree in a Business/Economics Related Field
• Prior industry experience in research and analytics in property management, real estate, and/or utilities/home services is highly desired
• Business Acumen and Leadership/Project Management
• Excellent written and oral communication skills, with experience partnering directly with Executive level stakeholders
• Listening and interpersonal skills; ability to communicate ideas in both technical and business terms
• Highly self-motivated and directed
• Ability to effectively prioritize and execute tasks cross-functionally in a fast-paced environment and partner cross-functionally
• Analytics/Technical Skills
• Strong skills in data analysis, data visualization, and data storytelling
• Experience working with open/government datasets such as Census Data
• Technical skills in SQL and Excel
• Skills in statistical analysis especially as it relates to survey analysis
• Technical nice to haves:
• Experience with Github and/or DBT nice to have but not required
• R and/or Python nice to have but not required
• Tableau or similar data visualization experience
  
  
  

Our Story

AppFolio (NASDAQ: APPF) was founded in 2006 with the mission to revolutionize vertical industry businesses by providing great software and service. Our easy-to-use, cloud-based software helps our customers more effectively market, manage, and grow their businesses. Our software solutions exist in the real estate vertical, including AppFolio Property Manager and AppFolio Investment Management.

To find out more about what AppFolio has to offer, check out appfolioinc.com/careers.

Statement of Equal Opportunity

At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.