Sr. Product Manager, Growth

Description

Who Are We Looking For?

We are looking for a product manager to own the user journey from discovery of AppFolio to becoming an engaged, successful customer.

This role will focus on deepening and expanding the user journey across all of AppFolio Property Management (APM), which includes our core domains, common services, and platform. You will partner with our go-to-market team to segment, guide, and analyze our users. You will work closely with design and engineering in crafting excellent experiences across our domains to drive discovery and adoption.

Most importantly, you will take ownership of our customer journey into deep domain adoption through better UX, enablement, time to first value, discoverability, and reinforcing growth loops. This is a 0 to 1 product opportunity that is critical to our compounding growth loops and has very high visibility and impact.

What You’ll Do

• Contribute to building and delivering the vision, strategy, and product roadmap for setting compounding growth loops that create value for new and existing users alike
• Inspire and motivate a team of designers and engineers to achieve ambitious outcomes
• Work closely with cross-functional teams from engineering, data science, design, marketing, customer success, finance, legal and more
• Understand and influence the roadmaps of other product teams and our broader product strategy
• Monitor and measure launched products and feed insights back into product development process to drive growth
• Clearly communicate product plans, benefits and results, as appropriate, to a spectrum of audiences, from internal partners to APM executives, employees to customers
  
  

What We’re Looking For

• You have a track record of shipping great experiences that lead to discovery and high conversion in a role similar to this one
• You are customer-obsessed and want to spend a ton of time with customers and prospects so that you can craft journeys that make AppFolio easily understandable and accessible
• You know when to rely on intuition and when to rely on data
• You have experience instrumenting growth loops, funnels, go-to-market data pipelines, and user experiences
• You are an excellent verbal and written communicator
• You thrive in a cross-functionally collaborative environment. You will work closely with functions like sales, marketing, customer success, engineering, design, and finance.
• You are intellectually curious and fascinated by innovative businesses, how they grow, and the technology they need to accelerate that growth
• You have a deep commitment to craft & product excellence
  
  

You’ll love this job if you:

• Are adaptable and enjoy change - we have all the opportunities and challenges an established yet rapidly growing company faces
• Love learning - our industry and technology space is always evolving, the technologies we support are numerous
• Are intellectually curious and value critical thinking - the Why behind the What is important to you
• Focus on outcomes - Outcomes take priority over outputs
  
  

What We Offer

• This is a high impact role - you’re contributing directly to the long-term growth of the product and company
• The team is awesome!
• We release to all customers twice a week
• Work hybrid in SB or SD, or fully remote
• Competitive compensation and equity packages
  
  

Statement of Equal Opportunity

At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.