Sr. Marketing Programs Manager

Description

Hi, We’re AppFolio

We’re innovators, changemakers, and collaborators. We’re more than just a software company – we’re pioneers in cloud and AI who deliver magical experiences that make our customers’ lives easier. We’re revolutionizing how people do business in the real estate industry, and we want your ideas, enthusiasm, and passion to help us keep innovating.

The Sr. Customer Marketing Manager plays a key role in the management and execution of AppFolio’s customer marketing strategy for our adopted services. This role will partner closely with product marketing and product teams to develop customer journeys that drive adoption of additional services within the AppFolio ecosystem.

Your impact:

• Craft customer engagement programs & experiences that feel like service, increasing engagement, demand and adoption for self-enabled services within the AppFolio product.
• Strategize a targeted PLG engagement strategy that inspires customers to take action in-app at higher rates.
• Utilize customer segmentation and analytics to personalize marketing efforts and improve campaign effectiveness.
• Create a connected, customer-first experience at regional and national events to promote awareness and drive demand of adopted services
• Actively track and analyze performance of campaigns dedicated to driving customer engagement and adoption of services.
• Collaborate cross-functionally to understand customer needs and pain points, ensuring marketing efforts align with customer goals.
• Coordinate with the creative team to produce compelling marketing materials and collateral that support campaign goals.
• Stay informed about industry trends and competitors to ensure AppFolio’s customer marketing strategies remain innovative and effective.
• Share performance and strategy to cross functional stakeholders in Monthly Business Review meetings
  
  
  

Qualifications:

• Experience working at a B2B technology company, preferably SaaS
• A strong partner who can collaborate cross-functionally, manage by influence, and hold your own in discussions with senior leaders
• Someone with strong attention to detail to ensure everything we create for our customers is of the highest quality and maintains brand standards
• Experience using Project management tools to keep projects on track and ensure they are completed on time
• Passion for creating a seamless experience for our customers that inspires them to expand their partnership with AppFolio
• A Self-starter who can initiate and complete new projects, measure the impact and scale as necessary
  
  
  

Must have:

• 5+ years of experience in marketing or lifecycle marketing
• Deep understanding of marketing channels and tactics to leverage in account-based initiatives
• Experience with Salesforce, SalesLoft, Quip or similar tools
• Some travel to regional or national events
  
  
  

Compensation & Benefits

The base salary that we reasonably expect to pay for this role is $107,000 - $148,000.

The actual base salary for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, etc.

Please note that base pay is one important aspect of a compelling Total Rewards package. The base pay range indicated here does not include any additional benefits or bonuses that you may be eligible for based on your role and/or employment type.

Regular full-time employees are eligible for benefits - see here.

Why AppFolio

Grow | We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards. Our challenging and meaningful work drive the growth of our business, and ourselves.

Learn | We partner with you to realize your potential by investing in you from the start. We're cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills.

Impact | We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive. We do this by innovating with purpose while cultivating a culture of impact. We learn as much from each other as we do our customers and our communities.

Connect | We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are. We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed.

Paddle as One.

Learn more at appfolio.com/company/careers

Statement of Equal Opportunity

At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.