Sr. Marketing Programs Manager

Description

We’re innovators, changemakers, and collaborators. We’re more than just a software company – we’re pioneers in cloud and AI who deliver magical experiences that make our customers’ lives easier. We’re revolutionizing how people do business in the real estate industry, and we want your ideas, enthusiasm, and passion to help us keep innovating.

The Sr. Marketing Programs Manager for AppFolio Investment Manager plans and executes prospecting strategy and programs in partnership with Business Development Representatives, Sales and Marketing leaders. You will leverage combined marketing and sales insights to create highly targeted marketing plans as well as establish clearly defined success metrics to closely monitor performance and make adjustments to optimize. This role will employ a full funnel, multi-touch approach, integrating channels like account-based marketing, email, direct mail, digital advertising and web to engage target audiences and provide relevant messaging and compelling offers at each step of the buyer’s journey.

This role works closely with Product Marketing, Creative Services, BDRs, and Sales to drive the execution and success of the marketing programs plan.

Your impact:

• Lead team in weekly Planning meeting and performance tracking, Review and optimize campaigns based on data-driven insights
• Continue to build customer acquisition growth, coupled with deep experience in running an effective performance growth engine across paid, owned and earned media, in partnership with marketing teams
• Continue to identify ways to differentiate us in the market that will motivate whitespace to switch
• Know the database of accounts inside and out in order to craft relevant and highly targeted omni-channel campaigns in partnership with Sales and Marketing channel leaders
• Build comprehensive account-based marketing programs plan & engagement strategy that crosses the digital-to-physical divide.
• Develop strategies and tactics to drive demand with key personas creating marketing qualified leads that sales can close.
• Define the quarterly ICP and target accounts lists in partnership with Product Marketing, Operations, BDRs, Sales & Marketing.
• Develop, maintain, and optimize a nurture strategy (including email + retargeting + intent) to support list build efforts, account append, and overall segment outcomes.
• Facilitate the creation of product collateral and sales enablement tools (decks, social proof, talk tracks, emails) that leverage decision-maker/influencer insights to match messaging with top priority pain points/needs.
• Be proactive in evaluating content and program performance, feed insights back into the team and adjust strategy as needed for optimal conversion rates and engagement.
• In partnership with the Events team coordinate pre and post event communication as well as event engagement strategy and presence.
  
  
  

Qualifications:

• Experience working at a B2B technology company, preferably SaaS
• A strong partner who can collaborate cross-functionally, manage by influence, and hold your own in discussions with senior leaders
• Someone with strong attention to detail to ensure everything we create for top accounts is of the highest quality and maintains brand standards
• Experience using Project management tools to keep projects on track and ensure they are completed on time
• A flexible mindset. You may need to pivot when a top account needs attention or a new opportunity comes up that aligns with our key business outcomes.
• A Self-starter who can initiate and complete new projects, measure the impact and scale as necessary
  
  
  

Must have:

• 5+ years of experience in marketing
• Demonstrated experience in driving meaningful customer engagement through marketing strategies and tactics
  
  
  

Compensation & Benefits

The base salary/hourly wage that we reasonably expect to pay for this role is: $ 107,000.00 - 148,000.00

The actual base salary/hourly wage for this role will be determined by a variety of factors, including but not limited to: the candidate’s skills, education, experience, etc.

Please note that base pay is one important aspect of a compelling Total Rewards package. The base pay range indicated here does not include any additional benefits or bonuses/commissions that you may be eligible for based on your role and/or employment type.

Regular full-time employees are eligible for benefits - see here



Why AppFolio

Grow | We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards. Our challenging and meaningful work drive the growth of our business, and ourselves.

Learn | We partner with you to realize your potential by investing in you from the start. We're cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills.

Impact | We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive. We do this by innovating with purpose while cultivating a culture of impact. We learn as much from each other as we do our customers and our communities.

Connect | We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are. We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed.

Paddle as One.

Learn more at appfolio.com/company/careers

Statement of Equal Opportunity

At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.