Sr. Financial Analyst, Marketing

Description

At AppFolio, we paddle as one. We ride and make waves together, with a relentless focus on building great products for the way our customers work and live today – and tomorrow. AppFolio is a destination organization where careers are made and accelerated. Here, innovation is a team sport.

The objective of this role is to enable and partner with business leaders to deliver on their commitments by making fast and informed decisions for sustainable growth.

This role will represent FP&A as a business partner across Marketing departments to drive efficient, scalable financial processes. The role will deliver modeling and analytics that enable business leaders to make informed decisions and foster a collaborative partnership.

Your impact

The Senior Financial Analyst will provide financial support to Marketing departments. Key responsibilities will include:

• Build partnerships with Marketing leaders, Marketing budget owners, Accounting, Procurement, and Accounts Payable teams.
• Lead monthly financial reviews to discuss results, risks, opportunities, and forecast expectations.
• Create predictive models for cost and headcount projections. Track key variances, changes, risks, and opportunities.
• Serve as a leader in the annual budgeting process, working with business partners to understand funding needs while ensuring they meet budget targets. Develop reporting around key drivers, assumptions, and trends in alignment with business goals.
• Create slide decks to synthesize results for leadership while adding insights beyond the numbers.
• Complete financial modeling to understand if potential investments would add value and to what extent. Be able to explain how Marketing spend impacts unit and revenue metrics.
• Partner with Accounting to ensure accurate accruals and adherence to accounting policies.
  
  

Qualifications

• Advanced proficiency in MS Excel required; e.g., XLOOKUP, SUMIF, OFFSET, pivot tables, Goal Seek, macros, etc
• Self-start mentality; takes initiative to build business partnerships, work through ambiguity, and discover new insights without specific step-by-step instructions
• Ability to identify ways to automate processes, such as Opex reporting and headcount management.
• Eagerness to develop a deep understanding of the Marketing business, including Digital Advertising, Event Planning, and the Marketing Technology landscape.
  
  

Must have

• 5+ years FP&A experience or equivalent tenure from related positions in finance, data analytics or business analysis
  
  

Nice to have

• Understanding of valuation metrics such as DCF, NPV, ROI, and IRR
• Experience with Adaptive Insights, Snowflake, Tableau, Allocadia and other financial systems preferred; knowledge of SQL a plus
• 2+ years of experience in SaaS business
  
  

Compensation & Benefits

The base salary/hourly wage that we reasonably expect to pay for this role is: $90,000-$135,000

The actual base salary/hourly wage for this role will be determined by a variety of factors, including but not limited to: the candidate’s skills, education, experience, etc.

Please note that base pay is one important aspect of a compelling Total Rewards package. The base pay range indicated here does not include any additional benefits or bonuses/commissions that you may be eligible for based on your role and/or employment type.

Regular full-time employees are eligible for benefits including but not limited to:

• Paid Time Off (PTO)
• Medical, dental, and vision benefits
• Long-term and short-term disability insurance
• 401(k)
• Wellness benefits
  
  

Interns / full-time temporary / eligible variable hour employees are eligible for benefits including but not limited to:

• Medical
• 401(k)
• Wellness benefits
  
  

Why AppFolio

Grow | We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards. Our challenging and meaningful work drive the growth of our business, and ourselves.

Learn | We partner with you to realize your potential by investing in you from the start. We're cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills.

Impact | We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive. We do this by innovating with purpose while cultivating a culture of impact. We learn as much from each other as we do our customers and our communities.

Connect | We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are. We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed.

Paddle as One.

Learn more at appfolio.com/company/careers

Statement of Equal Opportunity

At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.