Sr. Data Analyst, Pricing & Packaging

Description

Hi, We’re AppFolio.

We’re innovators, changemakers, and collaborators. We’re more than just a software company — we’re a cloud-based powerhouse that creates products to make our customers’ lives easier. We’re revolutionizing the way people do business, and we want your ideas, your enthusiasm, and your passion to help us keep on innovating.

We love where we work, and you can, too.

Who Are We Looking For?

Pricing & Packaging is focused on the next evolution of AppFolio Property Manager’s monetization strategy and is poised to help galvanize the company’s long term growth and profitability. As the Senior Data Analyst for Pricing & Packaging, you will play an integral role in driving the team’s ongoing effort to build a durable, scalable pricing strategy that will help us deepen our connection with both new and existing customers. This person will be an active partner to senior leadership, analyzing and identifying growth and optimization opportunities to guide decisions related to pricing and packaging strategies and execution. Additionally, you will support our efforts to implement the strategy with our customer-facing teams (Sales, Customer Success) and provide visibility into the success of the strategy through dashboard reporting and analysis.

What You’ll Do

• Use data & insights to help define and evaluate AppFolio’s Pricing, Packaging, and Monetization strategy across products, producing and collaborating on long-term financial models to understand impacts to our customers and business.
• Collaborate with our Marketing, UX Research, and consulting partner teams to guide elements of customer and prospect surveys, and partner to bring forth key insights to drive our strategy and execution
• Provide visibility and strategic insights into Business and Customer impact of Pricing & Packaging changes through ad-hoc analysis and dashboards, including but not limited to cohort analysis, assessment of customer migration and new unit acquisition and customer billing analysis post-launch, cannibalization studies, etc
• Partner with our Deal Desk team to evaluate strategic deals, bringing into consideration key elements related to price, margin, and growth
• Work cross-functionally to support the implementation of our Pricing & Packaging strategy, delivering analyses to help define related product priorities, phased customer communications, and go-to-market considerations
• Partner with Market Intelligence analyst on shared initiatives related to overlaying the pricing strategy on our serviceable addressable market and how pricing can be a lever for expanding market share
  
  

What We’re Looking For

Strategic thinking - Ability to connect high-level business strategy down to operating teams in a top-down and bottom-up way, and serve as a strategic advisor to senior leaders citing analytics-backed insight.

Advanced Business acumen – Has a deep understanding of SaaS business and key drivers and measures of success. Applies the right financial, customer, and product metrics, strategy, and market knowledge to make sound business decisions.

Data Analytics skills – Able to identify, measure, and model metrics related to AppFolio’s Pricing & Packaging and Monetization programs. Able to build Tableau dashboards, launch exploratory analyses, build forecast models, and has familiarity with general statistical methods such as clustering and regression.

Creative problem solving - Able to use creativity and curiosity as tools to pick apart any problem, producing a solution that is relevant and realistic

Entrepreneurship / Agility - Skilled at stepping into ambiguous situations, challenging the status quo with comfort, and possessing exceptional problem-solving skills to act and lead through change. Knows when to shift gears and can make the right trade-offs to drive business results.

Cross-Functional Knowledge - Navigates across business functions and understands how each department contributes to our mission. Able to build relationships and quickly establish trust with others to make things happen. Brings teams and people together to accomplish important things.

Must-Haves

• Education and Experience
• BS or higher in STEM, Business/Economics, or related Field
• Prior industry experience in research and analytics in SaaS. Experience in real estate or adjacent markets a plus
• Experience working on pricing and packaging analytics or similar/adjacent role
• Business Acumen and Leadership/Project Management
• Excellent written and oral communication skills, with experience partnering directly with senior level stakeholders
• Listening and interpersonal skills; ability to communicate ideas in both technical and business terms
• Highly self-motivated and directed
• Ability to effectively prioritize and execute tasks cross-functionally in a fast-paced environment and partner cross-functionally
• Analytics/Technical Skills
• Advanced scenario modeling skills, building complex driver-based models to project long-term outcomes based on multiple moving factors
• Strong skills in data analysis, data visualization, and data storytelling
• Technical skills in SQL and Excel
• Tableau or similar data visualization experience
• Skills in statistical analysis especially as it relates to survey analysis
• Technical nice to haves:
• Experience with Github and/or DBT nice to have but not required
• R and/or Python nice to have but not required
  
  
  

Compensation & Benefits

The base salary/hourly wage that we reasonably expect to pay for this role is: $100,000-$150,000

The actual base salary/hourly wage for this role will be determined by a variety of factors, including but not limited to: the candidate’s skills, education, experience, etc.

Please note that base pay is one important aspect of a compelling Total Rewards package. The base pay range indicated here does not include any additional benefits or bonuses/commissions that you may be eligible for based on your role and/or employment type.

Regular full-time employees are eligible for benefits including but not limited to:

• Paid Time Off (PTO)
• Medical, dental, and vision benefits
• Long-term and short-term disability insurance
• 401(k)
• Wellness benefits
  
  

Interns / full-time temporary / eligible variable hour employees are eligible for benefits including but not limited to:

• Medical
• 401(k)
• Wellness benefits
  
  

Our Story

AppFolio (NASDAQ: APPF) was founded in 2006 with the mission to revolutionize vertical industry businesses by providing great software and service. Our easy-to-use, cloud-based software helps our customers more effectively market, manage, and grow their businesses. Our software solutions exist in the real estate vertical, including AppFolio Property Manager and AppFolio Investment Management.

To find out more about what AppFolio has to offer, check out appfolioinc.com/careers.

Statement of Equal Opportunity

At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.