Sr. Art Director

Description

• What we’re looking for
  
  

At AppFolio, we paddle as one. We ride and make waves together, with a relentless focus on building great products for the way our customers work and live today – and tomorrow. AppFolio is a destination organization where careers are made and accelerated. Here, innovation is a team sport.

As a Sr. Art Director on the creative services team, you will oversee best-in-class design solutions equipped with bold storytelling and innovation for the AppFolio Property Manager product brand. Reporting to Sr. Director, Creative, you will concept, direct, and deliver trend-forward, innovative creative to bring AppFolio’s marketing initiatives to life. You’ll be at the center of it all, partnering with the marketing team to deliver brief-backs and collaborating with the creative services team to proactively ideate – in both scenarios, you’ll be a hands-on designer, directing and managing a team of equally creative thinkers.

Your background in leadership and management will be key to collaborating with cross-functional teams in marketing, product, and sales. You’ll pair attention to detail and working fast with strategically meeting form and function. In this full-time position, you will be responsible for art direction that helps drive brand awareness and preference. A typical day in your shoes may include collaborating, concepting, writing brief-backs, reviewing, or designing (digital campaigns, digital marketing along the entire customer journey, website design, and refining or reinventing design systems).

Your impact

• Effectively plan for resources through quarterly planning to manage the in-house design and vendor allocation while delivering design solutions that are on time and within budget
• Build, maintain, and innovate on our product brand identity, design systems, and component libraries
• Present strategic art direction that drives revenue and helps meet yearly goals
• Lead, direct, coach, and manage a team of designers with a focus on fostering continuous growth and retention
• Partner with the Sr. Director, Creative to employ a design strategy at every touch point in the customer journey equipped with frameworks and guidelines
• Create design systems that scale effectively, are easy to use, and maintain by all designers
• Work closely with all company departments to drive product goals and ensure that the product brand is consistent and provides a seamless user experience
• Initiate and present fresh and compelling ideas that align with our marketing goals and outcomes that lead with strong verbal and visual execution while clearly communicating the design vision
• Be a steward of the brand by ensuring every design you back adheres to the guiding principles of the AppFolio Brand Council.
• Understand emerging trends in both the real estate and property management marketplace
  
  

Qualifications

• Possession of creative flair, versatility, conceptual/visual ability, and originality
• Advanced knowledge of responsive web design with a mobile-first mentality
• A firm understanding of typography hierarchy and the skills to implement it
• Attention to detail and accuracy with a form-meets-function mentality
• Expert knowledge in industry-leading software and technologies (Figma, Adobe Creative Suite, and Google Suite - Wrike, a plus)
• Ability to work on multiple projects under tight deadlines
• Excellent communication skills with the ability to communicate clearly and concisely
• Excellent written and verbal presentation skills
• A love for pixels and advertising
  
  

Must have

• 10+ years of strategic art direction in a team environment with a strong portfolio in digital, print, event, and experiential design
• Experience in managing designers, influencing creative teams, and giving/receiving constructive feedback in a professional manner
• BA in Design, Marketing, or a related field
• Please include link to portfolio with application
  
  
  
  

Compensation & Benefits

The base salary/hourly wage that we reasonably expect to pay for this role is: $126,000 - $189,000.

The actual base salary/hourly wage for this role will be determined by a variety of factors, including but not limited to: the candidate’s skills, education, experience, etc.

Please note that base pay is one important aspect of a compelling Total Rewards package. The base pay range indicated here does not include any additional benefits or bonuses/commissions that you may be eligible for based on your role and/or employment type.

Regular full-time employees are eligible for benefits including but not limited to:

• Paid Time Off (PTO)
• Medical, dental, and vision benefits
• Long-term and short-term disability insurance
• 401(k)
• Wellness benefits
  
  

Interns / full-time temporary / eligible variable hour employees are eligible for benefits including but not limited to:

• Medical
• 401(k)
• Wellness benefits
  
  

Why AppFolio

We ride and make waves together, with a relentless focus on building great products for the way our customers work and live today — and tomorrow. AppFolio is a destination organization where careers are made and accelerated. Here, innovation is a team sport.

Paddle as One.

Learn more at appfolioinc.com/careers

Why AppFolio

We ride and make waves together, with a relentless focus on building great products for the way our customers work and live today — and tomorrow. AppFolio is a destination organization where careers are made and accelerated. Here, innovation is a team sport.

Paddle as One.

Statement of Equal Opportunity

At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.