National Director of Lifestyle Services

With more than 225 branch offices across North America, Associa is building the future of community for nearly five million residents worldwide. Our 11,000+ team members lead the industry with unrivaled education, expertise, and trailblazing innovation. For more than 43 years, Associa has brought positive impact and meaningful value to communities. To learn more, visit www.associaonline.com.

 

Job Description

 

MAJOR RESPONSIBILITIES:

 

The National Director of Lifestyle Services will report to the Vice President of Sales. The National Director of Lifestyle Services will work with lifestyle managers, branch presidents, regional sales directors, business development managers, marketing directors throughout North America. The National Director of Lifestyle Services is a dynamic and enthusiastic individual will be responsible for building and leading our company's lifestyle program, creating engaging collateral, and fostering a positive energy within the organization and with our clients. Your primary goal will be growing this business unit and to enhance the overall experience and well-being of our community members, promoting an active and fulfilling lifestyle.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

 

• Develop, Lead, and Grow Lifestyle Program: Design, implement, and manage a comprehensive lifestyle program that aligns with the interests and needs of our community members. This includes attending sales presentations, organizing events, activities, and initiatives that promote social interaction, physical fitness, mental wellness, and personal growth.
• Create Engaging Collateral: Develop visually appealing and informative collateral, including brochures, newsletters, and digital content, to effectively communicate the lifestyle program's benefits, upcoming events, and key features. Ensure the branding is consistent and resonates with the target audience.
• Foster Energy and Engagement: Cultivate a positive and energized atmosphere within the organization and with our clients, promoting enthusiasm and participation in the lifestyle program. Develop strategies to increase engagement and encourage active involvement in activities and events.
• Collaborate with Stakeholders: Work closely with cross-functional teams, including marketing, operations, and community management, to align the lifestyle program with overall company objectives and community needs. Collaborate with external partners, such as fitness instructors, wellness experts, and event planners, to expand program offerings.
• Monitor and Evaluate Program Effectiveness: Establish metrics and evaluation methods to assess the impact and success of the lifestyle program. Regularly analyze feedback from community members and use data-driven insights to make informed decisions for program enhancements and improvements.
• Stay Current with Industry Trends: Stay updated on the latest trends, research, and best practices related to community lifestyle and wellness programs. Continuously seek opportunities to innovate and introduce new concepts that align with the evolving needs and preferences of our community members.

 

Requirements

 

QUALIFICATION REQUIREMENTS:

 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Proven experience in building and leading lifestyle programs, preferably in a community, hospitality, or residential setting. Excellent interpersonal and communication skills, with the ability to engage and inspire diverse audiences. Strong creative abilities to design visually appealing collateral and promotional materials. Demonstrated organizational and project management skills, with the ability to prioritize and meet deadlines. Ability to work collaboratively with cross-functional teams and external partners. Knowledge of wellness, fitness, and recreational activities, with a passion for promoting an active and balanced lifestyle. Proficiency in digital marketing tools and platforms for content creation and distribution. Experience in data analysis and program evaluation to drive continuous improvement. Join our team as the Community Lifestyle Director and make a positive impact on the lives of our community members by creating an engaging and fulfilling lifestyle program. If you have a passion for building vibrant communities and possess the skills and experience required, we would love to hear from you.

 

EDUCATION and/or EXPERIENCE:

 

Bachelor's degree preferred and/or a minimum of three years’ experience in industry related field (e.g., Hospitality, Recreation, Marketing, or Communications).

 

LANGUAGE SKILLS:

 

Ability to read, analyze, and interpret complex documents. Ability to respond effectively to highly sensitive inquiries or complaints. High level written and verbal communication skills including the ability to make effective and persuasive speeches and presentations to top management, public groups, and/or boards of directors. Knowledge of group dynamics is a plus.

 

REASONING ABILITY:

 

Ability to define problems, collect data, establish facts, and draw valid conclusions.

 

CUSTOMER SERVICE SKILLS:

 

• Demonstrates commitment to deliver outstanding customer service to current and potential clients
• Takes ownership to personally resolve problems or ask for assistance
• Listens well, asks clarifying questions, and communicate effectively (verbal and written)
• Takes initiative to recognize and address problems quickly and decisively
• Self-motivated with ability to work in an unstructured environment
• Committed to following up to Regional Sales Director in a timely manner.

 

OTHER SKILLS / ABILITIES REQUIRED:

 

• Ability to gain a strong understanding of Associa, our value proposition, core values, services, policies, and procedures.
• Ability to develop relationships that will help foster opportunities for big market growth.
• Thoroughly understand prospects business and key value drivers by driving two-way communication.
• Build Value through Associa’s unique insight, experience, and solutions.
• Excellent problem-solving skills to create solutions to cut cost, increase property values, create community involvement, and provide superior level of service.
• Ability to effectively measure ROI on marketing and sales efforts
• Knowledge and proficient utilization of MS office 2000, Excel, Word, and PowerPoint
• Knowledge and utilization of CRM, preferably Salesforce
• Must have clean driving record and clear background and drug screening.

 

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.