Marketing Operations Manager

With more than 225 branch offices across North America, Associa is building the future of community for nearly five million residents worldwide. Our 11,000+ team members lead the industry with unrivaled education, expertise, and trailblazing innovation. For more than 43 years, Associa has brought positive impact and meaningful value to communities. To learn more, visit www.associaonline.com.

Job Description

ABOUT TOWNSQ:

TownSq is a modern API platform with integrated tools and processes created for the homeowners’ association (HOA) management industry. Our portfolio of flexible mobile and web applications and professional services are designed for homeowners, board members, and management company leaders. With a mission to empower HOAs and management teams, TownSq delivers scalable solutions that streamline operations and communications so residents can focus on community living.

JOB SUMMARY: 

The TownSq marketing department is looking for a Marketing Operations Manager to join our team. Reporting to our Sr. Marketing Director, the ideal candidate will own, administer, and optimize our digital operations processes and technology stack (Pardot, Salesforce, and other MarTech tools) for our suite of digital products and services, to drive business results. The ideal candidate has a passion for data and marketing, thrives in a fast-paced team environment, and is committed to helping drive measurable results. This role requires exceptional attention to detail and organizational skills to manage multiple projects and ensure technology and automation are integrated and deployed effectively, tools are optimized, data is properly tracked, and operations run seamlessly. This person will also manage our digital marketing specialist.

KEY RESPONSIBILITIES:

Responsibilities include, but aren’t limited to:

Manage and administer marketing automation in Pardot and Salesforce
Oversee day-to-day execution of digital marketing programs and campaigns to ensure they’re high-quality and completed on time and within budget 
Own tools and processes to deliver efficiencies in campaign and lead management to improve how marketing-generated leads are progressed through the funnel for optimized conversion
Own overall operational strategy for attribution, tracking, and marketing performance reporting 
Oversee our digital marketing specialist and PPC campaigns
Manage data and analytics 
Partner with internal marketing and sales teams on lead-flow initiatives that impact development efforts 
Work with sales, implementation, client success, and billing teams to ensure seamless handoff through full client onboarding cycle 
Conduct regular campaign ROI analysis and provide insights to executive-level stakeholders 
Collaborate with marketing team members on strategy, landing pages, distribution processes, and campaign testing
Work closely with the product marketing team to build out workflows and automation for product-led growth campaigns
Work closely with the billing team to manage properties within Salesforce and maintain a clean and efficient database 

Requirements

KNOWLEDGE & SKILLS:

The ideal candidate for this role:

Has experience monitoring and improving performance and engagement across multiple platforms 
Can work in a fast-paced, deadline-driven environment
Is a go-getter with the ability to adapt to unforeseen project changes 
Has good time management skills 
Maintains a strong understanding of marketing best practices 
Is creative and eager to build processes 
Remains calm under pressure and can tactfully defuse stressful situations 
Possesses a positive attitude and is always willing to find a way to make it work
Is a natural builder and communicator who loves a work-in-progress
Is systems-oriented, highly organized, and takes copious notes 
Has a customer-focused mindset 
Can motivate, lead, and influence peers and direct reports

QUALIFICATIONS: 

5+ years in marketing automation systems and process design 
Bachelor's degree
Strong working knowledge of Pardot and marketing technology trends
Ample Salesforce experience 
Experience in data and analytics, including database set-up and clean-up, funnel analysis, campaign ROI analysis, and pipeline reporting
Skilled in designing workflow strategies and processes
In-depth knowledge of PPC advertising and analytics 

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.