Manager, Corporate Public Relations

Description

Hi, We’re AppFolio

We’re innovators, changemakers, and collaborators. We’re more than just a software company — we’re a cloud-based powerhouse that creates products to make our customers’ lives easier. We’re revolutionizing the way people do business, and we want your ideas, your enthusiasm, and your passion to help us keep on innovating.

We love where we work, and you can, too.

What You’ll Do

AppFolio seeks a Manager, Corporate Public Relations, to support our growing corporate communications team, developing and executing a corporate PR strategy that promotes and protects AppFolio and enhances our company narrative. You are a master storyteller with excellent writing skills, substantive experience engaging business and technology media, and a passion for communicating to influence audiences and inspire action. You will be an essential partner to the broader corporate communications team, corporate functions, product communications, and corporate executives. This position will report to the Senior Director, Corporate Communications, and can be based at our Santa Barbara, CA headquarters or remotely, with some travel required for in-person meetings.

• Lead media relations outreach for crucial corporate activities (executive, leadership, business, and corporate announcements).
• Co-manage (with Product Communications) our PR agency relationship, driving strong alignment, execution, and achievement of pre-determined KPIs within the allocated budget. Manage workflows and deliverables, monitor for quality, provide direct and timely feedback, and evaluate agency performance.
• Write high-quality PR materials, including pitches, press releases, Q&A/FAQ, contributed articles, and keynote presentations.
• Evangelize our corporate narrative and develop content that favorably shapes the perception of AppFolio as an industry leader and employer of choice.
• Oversee an editorial calendar of PR opportunities and moments, including bylined articles, blog and social media content, speaking engagements, and award/list submissions.
• Develop and execute executive communications programs for key corporate leadership team members.
• Develop proactive and reactive crisis communications strategies, including internal and external recommendations.
  
  

What We’re Looking For

• Strong media relations skills and a passion for corporate PR
• Ability to bring an outside-in perspective to media relations to achieve consistent top-tier results
• A strong writing background with a demonstrated ability to develop communications materials that influence and inspire action
• Ability to thrive and multi-task in a fast-paced environment, working proactively with superior attention to detail
• Strong executive presence and ability to hold a “seat at the table” alongside other areas of the business
• Flexible, adaptable, and open
• Current knowledge of digital communications and social media engagement tools and techniques
• Data-driven and KPI-oriented
  
  

Must-Haves

• BS/BA in PR, communications, marketing, or related discipline
• 6+ years of corporate communications or PR agency experience engaging directly with the media, preferably in the technology industry
  
  

Compensation & Benefits

The base salary/hourly wage that we reasonably expect to pay for this role is: $108,000 - $162,000

The actual base salary/hourly wage for this role will be determined by a variety of factors, including but not limited to: the candidate’s skills, education, experience, etc.

Please note that base pay is one important aspect of a compelling Total Rewards package. The base pay range indicated here does not include any additional benefits or bonuses/commissions that you may be eligible for based on your role and/or employment type.

Regular full-time employees are eligible for benefits including but not limited to:

• Paid Time Off (PTO)
• Medical, dental, and vision benefits
• Long-term and short-term disability insurance
• 401(k)
• Wellness benefits
  
  

Interns / full-time temporary / eligible variable hour employees are eligible for benefits including but not limited to:

• Medical
• 401(k)
• Wellness benefits
  
  

Our Story

AppFolio, Inc. is a leading provider of cloud business management solutions for the real estate industry. Our solutions enable our customers to digitally transform their businesses, address critical business operations and deliver a better customer experience. To find out more about what AppFolio has to offer, check out appfolioinc.com/careers.

Statement of Equal Opportunity

At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.