Director of Demand Generation (Onsite)

CO Salary Range: USD 142,500.00 - 182,500.00 per year

Essential Functions

• Strategy Development and Campaign Management
• Formulate and implement a multi-year demand generation strategy aligned with overall marketing and business objectives.
• Strategize, execute, and optimize multi-channel demand generation campaigns across product lines and geographies to generate high-quality leads.
• Collaborate with content, design, and digital marketing teams to create compelling, targeted campaign assets.
• Lead Generation
• Implement lead generation programs to propel marketing-sourced pipeline for Sales.
• Leverage both inbound and outbound marketing tactics to capture and nurture leads.
• Shape the optimal lead scoring and routing approach to enhance lead quality.
• Analytics and Reporting
• Enhance our analytics and technology capabilities to bolster demand generation programs.
• Set key performance indicators and metrics for demand generation initiatives in alignment with our Sales and Marketing teams.
• Analyze campaign performance, implement continuous improvement, supported by our marketing and sales analytics teams.
• Develop clear and succinct narratives that educate and engage senior leadership.
• Cross-functional Collaboration
• Partner with Product Marketing to prioritize target audiences and segments, tailoring campaigns for effective reach and engagement.
• Collaborate with the sales team to comprehend lead quality, making data-driven adjustments to improve conversion rates.
• Performs other duties as requested by management.
  
  

Skills & Qualifications

• Bachelor's degree or equivalent work experience.
• 3+ of related SaaS demand generation experience.
• High attention to detail.
• Excellent communication and interpersonal skills.
• Ability to exercise judgment and work independently.
• Ability to handle shifting priorities.
  
  

$142,500 - $182,500 a year

This position is based out of Denver Headquarters and pays and annual salary of $142,500 - $182,500.

This position will remain open through 03/15/2024.

Benefits include the following:

• Medical, Dental, and Vision
• Company sponsored Life Insurance
• Voluntary Short-Term Disability, Long-Term Disability, and Life Insurance
• FSA/HSA
• Paid Time Off
• Sick Time
• Internet Reimbursement
• 401k match
  
  

FRONTSTEPS is proud to be an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, protected veteran status, or disability status.